The third dimension, masculinity,
refers to the degree to which
traditional masculine roles of
assertiveness and competition are
emphasized.
Cultures with high masculinity (MAS)
stress and value these values,
whereas cultures that de-emphasize
them tend to stress mutual cooperation
and family support.
Thus Japan, which has the highest MAS index,
may as a society be more comfortable
with sites that promote traditional
male and female roles, as well as have
certain sections of asite specifically
dedicated to each gender.
Countries such as Sweden, on the other
hand, should probably not have sites
that emphasize gender roles because
they have a very low MAS score.
via optimal web

hmm ...

[da im moment popsch.net und fsarch down sind,
hab ichs hier gepostet. daniel]